Privacy Policy
Boucher Website Privacy Policy
Updated: July, 2025
OUR APPROACH TO PRIVACY
We are committed to protecting the privacy of your personal information (Personal Information or PI) and the responsible use of that information to deliver personalized, relevant content to our customers. This Privacy Policy applies to this website. By using this website, you consent to the terms of this Privacy Policy. Therefore, you acknowledge that you have read and agree to this Privacy Policy.
We take your privacy seriously, and our dealership is committed to safeguarding your privacy online. Because we gather certain types of personal information from visitors to this website (e.g. name, e-mail address, etc.), we have developed this Privacy Policy to help you understand the terms and conditions surrounding the collection and use of your personal information. This Privacy Policy discloses the types of personal information we gather, how it is used, and how you can gain access to and edit any data that we've collected about you at any time.
GUIDING PRINCIPLES
Our dealership collects personal information online primarily to provide our visitors with the best possible experience on this website. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Our dealership will take reasonable physical, electronic and managerial measures to safeguard and secure any personal information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). However, given that electronically submitted data is not 100% secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.
INFORMATION WE COLLECT
- Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.
- Personal information categories such as name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, and/or any other financial information.
- Commercial information such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
- Internet or similar network activity such as browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
- Geolocation data such as physical location or movements.
- Information you provide when communicating with us via email, mail, call, chat or text, or when you enroll in services, request information, or use interactive portions of this website.
- Non-personally identifiable information regarding the means you use to access our site, such as the type and version of your browser, your service provider, your IP address, device ID, and any search engine or other referring site you may have used to locate the site.
HOW WE COLLECT INFORMATION
- Directly from you when you submit a lead form or other web form on the site, enroll in services, or provide information in interactive portions of the website.
- Automatically, from devices you use to connect to or interact with our website, including through cookies, web beacons, and similar technologies.
- From our affiliates, service providers, agents, and automotive manufacturers (OEMs).
- From data aggregators/providers, anti-fraud partners, and third parties that interact with us in connection with the services we perform.
HOW WE USE YOUR INFORMATION
- Fulfill or meet the reason you provided the information (e.g., to indicate interest in a vehicle, promotion, or offering).
- Provide you with information, products, or services you request or that we think you might be interested in, including email alerts and promotional materials.
- Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
- Improve our website and present its contents to you, and to personalize your website experience.
- Power and maintain saved user accounts and for attribution purposes.
- For ad serving, targeting, retargeting, creation of audience segments, and related online behavioral advertising (OBA) purposes.
- For testing, research, analysis, product development, and internal operations and site optimization.
- Protect the rights, property, or safety of us, our clients, or others, and to enable anti-fraud and crime prevention efforts.
- Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.
WHO WE SHARE YOUR INFORMATION WITH
- Our subsidiaries, parent(s), and affiliates.
- Service providers, agents, and affiliated entities in connection with services they perform for our dealership.
- Automotive OEMs and business partners.
- Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.
- Law enforcement agencies for the purposes of investigating fraud or other offences.
- Legal, financial, and other professional advisors in connection with the services they provide to our business.
We do not sell your personal information.
When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. Please note that some of our agents and contractors may be located outside of the country and, as such, are subject to foreign laws.
EXTERNAL LINKS; DATA USE BY THIRD PARTIES
This website contains links to other sites. Our dealership is not responsible for the privacy practices or the content of such connected sites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from this website.
Our website may also use third-party tracking services, advertising companies, platforms, and networks that use cookies, web beacons and other technologies to collect information about your visits to and interactions with this site and other websites for purposes such as analytics, serving advertisements, and providing targeted communications. Third-party service providers may also collect information from your devices and may combine personal and non-personal information about you with information from other sources.
COOKIES, ETC.
Our dealership may use a browser feature known as a "cookie." Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. We use cookies to provide you with the convenience of not having to reenter information, such as user IDs and passwords, multiple times during your visits. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on this website.
The "help" section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As this website has been designed to take advantage of the use of cookies, should you configure your browser to decline their use, certain features may not function correctly.
HOW WE PROTECT YOUR DATA
We employ reasonable physical, electronic and managerial measures to safeguard and secure any personal information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). However, given that electronically submitted data is not 100% secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.
DATA RETENTION
We retain your information only for as long as it is necessary and relevant for the purposes described in this Privacy Policy, and as required by applicable law.
OUR POLICY TOWARDS CHILDREN
We believe that it is especially important to protect children's privacy online. We do not knowingly collect or use any personally identifiable information from children under the age of 17, and we do not knowingly provide any personally identifiable information, regardless of its source, to any third party for any purpose whatsoever from visitors younger than 17 years old. No information should be submitted to or posted by visitors younger than 17 years old.
JURISDICTIONS
This website is hosted on servers located in the United States. As such, your connection will be through and to servers located in the U.S. Any personal information you provide during your visit will be processed and maintained on our web server and other internal systems located within the U.S. This site is intended for use solely in the United States (including its territories and commonwealths). We make no claims that the site is appropriate for use outside of the United States.
CORPORATE TRANSFERS
We may disclose your personal information in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
CHANGES TO OUR PRIVACY POLICY
We reserve the right to change and update this Privacy Policy. These changes will be made when appropriate, in a timely manner. We encourage you to examine our Privacy Policy from time to time to ensure you are aware of any changes we may have made. Your continued use of this site and affiliated sites after any such update indicates your agreement to the same.
STATE PRIVACY LAWS & YOUR RIGHTS
- Access & Data Portability: The right to request that we disclose certain information about our collection and use of your personal information over the past 12 months, including the specific pieces of personal information we collected.
- Deletion: The right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.
- Non-Discrimination: The right not to be discriminated against for exercising any of your rights.
Only you (or an authorized agent) may make a verifiable consumer request related to your personal information. We endeavor to respond within 45 days of receipt. We will not charge a fee to process or respond unless the request is excessive, repetitive, or unfounded.
If you are a resident of one of these states and wish to exercise your rights, please contact us as specified below under “HOW TO CONTACT US”. We will need to verify your identity before taking any action.
OPTING OUT
You may always opt-out of receiving future communications from our dealership. This website allows users to opt-out of receiving such communications at the point where personal information is requested, or through other means as identified. When personally-identifiable information about you may be shared with third parties (other than as set forth in this Policy), you will have the ability to decline to share that information.
To stop text communications, respond to the text with the word “STOP”. For more information about third-party advertising practices and additional consumer choice options, you may visit:
HOW TO CONTACT US
If you have any questions or concerns regarding this Privacy Policy, or if you are a California or Nevada resident and wish to exercise your rights under applicable state privacy laws, please contact us. California residents may call us toll-free at 1-888-565-6043. We will make every effort to promptly respond and address your concerns.